Rashi Peripherals

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Company Overview:

• Rashi Peripherals is one of the leading value-added national distribution partners for global technology brands in India for information and communications technology (“ICT”) products in terms of revenues and distribution network.
  
• Rashi Peripherals started its journey in 1989 as a manufacturer of computer peripherals. However, after the Indian IT sector's liberalization in 1991, it transitioned to become a distributor of ICT products for global technology brands. This shift proved to be a wise decision, as the company has grown significantly since then. 
  
• Rashi specializes in distributing a wide range of ICT products, encompassing desktops, laptops, servers, networking equipment, peripherals, and consumer electronics. This diversification mitigates dependence on any single product segment and caters to diverse customer needs. They've cultivated strong relationships with leading global technology brands like ASUS, Belkin, LG, etc., securing exclusive or preferred distributor status for many products. This allows them to access competitive pricing, early introductions, and marketing support.
• ​Rashi Peripherals has grown rapidly in recent years, with a revenue CAGR of 53.85% from FY 2020 to FY 2022. This growth is due to several factors, including the increasing demand for ICT products in India, the company's strong relationships with global technology brands, and its wide network of channel partners. Rashi Peripherals has a pan-India presence with 50 branches, 50 service centers, and 62 warehouses across the country. This extensive network allows the company to reach a large number of customers and provide them with efficient service.
• Rashi acknowledges its environmental responsibility and has adopted green practices like installing solar power plants and waste management programs. This aligns with the growing consumer preference for sustainable businesses. They adhere to all applicable laws and regulations governing e-waste management, product safety, and data privacy, building trust and stakeholder confidence.
  
• The company was incorporated on 15 March 1989, with its registered office at Ariisto House, 5th Floor, Corner of Telli Galli, Andheri (East) Mumbai MH 400069 IN.