Mufti

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• Credo Brands Marketing Limited (CBML) is a leading Indian company in the men's casual wear market, particularly known for its Mufti brand.
• It is one of the largest homegrown brands in the mid-premium and premium men's casual wear market in India
• The Mufti brand is their flagship, offering a wide range of clothing options like jeans, trousers, shirts, t-shirts, and more.
• Mufti doesn't just buy pre-made denim; they have their own team of denim experts who work on developing washes, fits, and finishes that are unique to the brand. This dedication to detail sets them apart from mass-produced jeans.
  
• Mufti has been worn by several Bollywood actors and musicians, adding to their cool factor. From Ranbir Kapoor to Shahid Kapoor, these endorsements have helped the brand gain recognition and establish a stylish image.
  
• As of  July 31, 2023, they have a strong presence across India with over 1,773 touchpoints. 379 exclusive brand outlets (EBOs), 89 large format stores, 1,305 multi-brand outlets (MBOs).
  
• The company was founded in 1999 by Mr. Kamal Khushlani and Ms. Poonam Khushlani and has its registered office in Mumbai, Maharashtra.