ASK Automotive

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• ASK Automotive Limited (The Company) is the largest manufacturer of brake-shoe and advanced braking (“AB”) systems for two-wheelers (“2W”) in India with a market share of approximately 50% in FY22 in terms of production volume for original equipment manufacturers (“OEMs”) and the branded independent aftermarket (“IAM”), on a combined basis. The company's business is driven by technology and know-how of advanced material engineering and precision engineering.
  
• The company has been supplying safety systems and critical engineering solutions for more than three decades with in-house designing, developing, and manufacturing capabilities. The offerings are powertrain agnostic, catering to electric vehicles (“EV”) as well as internal combustion engine (“ICE”) OEMs.
  
• The company's in-house design and engineering capabilities enable them to deliver complex precision components and solutions with a focus on quality and have allowed us to diversify our business in both the automotive and non-automotive sectors.
  
• The company supplies its portfolio of AB systems, ALP solutions, wheel assembly, and SCC products to OEMs in (i) the automotive sector for 2Ws, three-wheelers (“3Ws”), passenger vehicles (“PVs”) and commercial vehicles (“CVs”), and (ii) the non-automotive sector for all-terrain vehicles (“ATVs”), power tools and outdoor equipment.​
  
• The company operates 15 manufacturing facilities across five states in India, the majority of which are strategically located near our OEM customers, and developing one new manufacturing facility in Rajasthan.
• The company's R&D capabilities include: (i) our advanced material engineering capabilities, with a portfolio of 52 proprietary formulations (of which seven had been licensed to us) as of March 31, 2023, that we use in the production of AB systems for 2Ws, 3Ws, PVs and CVs, customized to safety, durability and performance specifications of EV and ICE OEMs; and (ii) our precision engineering, in-house tool designing, design simulation, prototyping and manufacturing abilities, provide us with a competitive advantage in quality, cost and delivery (“QCD”) parameters.
• As on the date of this Draft Red Herring Prospectus, the company has 10 registered trademarks in India and 12 registered trademarks in other jurisdictions
  
• The company was incorporated on Jan 18, 1998, at ROC in Delhi.