Udaan partners with Ministry of Food and Public Distribution, SIDBI to transform fair price shops into Jan Poshan Kendras

B2B e-commerce company Udaan has partnered with the Ministry of Consumer Affairs, Food and Public Distribution, and the Small Industries Development Bank of India (SIDBI) to transform fair price shops (FPSs) into Jan Poshan Kendras (JPK).

The partnership aims to enhance the income of fair price shops (FPS) dealers and improve the portfolio of products offered by these shops.

Under the partnership, Jan Poshan Kendras will get access to over 3,500 products across various staples and FMCG categories through Udaan's eB2B platform. The pilot has been launched across 60 selected fair-price shops from Rajasthan, Uttar Pradesh, Telangana, and Gujarat.