Preethi Zodiac Mixer Grinder Puts India on the World Map

In a bold and extraordinary display of performance and innovation, Preethi Zodiac, the flagship mixer grinder from Versuni India, has earned recognition from the World Book of Records as the World’s Most Powerful Mixer Grinder, in a multi-city record demonstration.

Organized across Kochi, Bengaluru, Chennai, and Hyderabad, the record-setting activity witnessed the Preethi Zodiac simultaneously grinding over 30 of the toughest and unconventional ingredients, including tiles, walnuts, coconut shell, brick, and more—live, in front of audiences and adjudicators. Over 120 influencers actively participated in the on-ground challenge in all 4 cities, helping set the record while amplifying reach and excitement in each city. The 30 unique ingredients were suggested by real consumers via a social media contest held in partnership with these influencers.