Philips India Enters Premium Market, Allocating 60% Ad Spends To Digital & OTT

Philips India adopts a hybrid marketing approach for its premium range, with 60 per cent of spends focused on OTT and digital platforms, while the remainder is allocated to traditional media channels, reveals Vidyut Kaul, VP & Head of Personal Health, Philips Growth Region (JAPAC, ISC, META & LATAM) to BW Marketing World exclusively. 

Philips India unveiled its premium range of electric shavers, marking an expansion from its traditional mass-market positioning. The new lineup - Philips Series 7000, i9000 and the flagship i9000 Prestige Ultra features cutting-edge AI-powered SkinIQ technology designed to adapt to individual skin and beard types.