OYO to launch a separate app for premium hotels

Global travel-tech company OYO is actively exploring launching a separate app for its premium hotels and mid-market to premium
company-serviced hotels, according to documents accessed by ET Travelworld.

The move comes as a direct response to the company's premium property inventory, which has seen exponential growth across India as well as its global markets. The app will initially feature OYO's India- based premium hotel and vacation homes inventory but will eventually also include its global portfolio of premium hotels and homes. There are several potential brand names under consideration for the new app.