Myntra’s end-of-reason sale sees 2x surge in orders over business as usual

E-retailer Myntra witnessed 1.3x growth in new customers and 2x surge in orders over business as usual during its End of Reason Sale (EORS). Over 60 per cent of total orders came from Tier 2 cities, which included Guwahati, Bhubaneswar, Jammu, Panipat, Jalandhar, Gorakhpur, Hisar, Mysore, and Udaipur, emerging as high-traction hubs. Customers from these regions showed high demand for categories like ethnic wear, wedding collections, beauty essentials, and sportswear.