Max Life, CSB Bank enter into bancassurance tie-up to offer insurance products.

Max Life and CSB Bank announced a strategic bancassurance partnership on Friday to offer savings, protection, retirement, and group life insurance plans to over 2.5 million CSB customers. The partnership aims to integrate Max Life's insurance products into CSB Bank’s channels, making insurance easily accessible alongside banking services.

Sumit Madan, Chief Distribution Officer of Max Life, stated, 'Our partnership with CSB Bank is a significant step in our mission to bring life insurance to the underserved, ensuring that every Indian has access to the security they deserve.'

CSB Bank, one of Kerala’s oldest private banks with 801 branches nationwide, collaborates with Max Life to leverage their combined strengths, expand insurance reach, and drive market growth, aligning with their strategic objectives.