Mamaearth’s parent company Honasa Consumer aims for market leadership in the beauty segment

Mamaearth aims to blends traditional ingredients with modern innovation to strengthen its position in the competitive Indian beauty market.

Beauty is in the eye of the beholder, but in the skincare market, it’s all about the bottom line. With a growing appetite for natural and Ayurvedic products, consumers are turning their attention to what’s on their shelves just as much as what’s in their mirrors. The demand for natural and Ayurvedic products is increasing as consumers favour traditional and organic ingredients. “We want to continue to outpace the industry, gain share, and grow at least twice as fast as the FMCG industry. From a profitability perspective, we aim to improve by about 100 basis points every year. That’s our objective,” Varun Alagh, co-founder and CEO, Honasa Consumer Ltd., told BrandWagon Online.