Lava aims to 'decolonise' the smartphone market from Chinese brands: Interim MD

Domestic handset maker Lava International said that it aims to 'decolonize' the smartphone market from Chinese brands with its aggressive smartphone strategy, through which it aims to corner around 25 percent share in the next four to five years in the under-Rs 30,000 price segment. “Indian brands had a 31 percent market share in 2014 but fell to below two percent in 2023. After 2014, Chinese brands entered the Indian market, it was like the East India Company coming to India and capturing everything. Now, all shops are flooded with Chinese brands, we want to decolonize the smartphone industry from the Chinese,”