Farida Gupta Snapshot

​Farida Gupta is the founder of her eponymous ethnic wear brand, known for promoting traditional handwork like block printing and hand embroidery. Based in Delhi, her label employs marginalised women and upskills them to provide economic independence.​

​The brand distinguishes itself by its focus on hand embroidery and block prints, making these techniques central to its identity. Farida Gupta's products are designed and produced in-house, which allows for a distinctive look and high-quality standards.​

​Farida Gupta's label has a strong social focus, providing training and employment to women from marginalised communities, especially those in rural areas or difficult living conditions. This work has empowered women to achieve financial independence.​