Written by: Diksha Kalra
Published: Feb 19, 2024
Updated: Jul 26, 2024
2 min read
Letโs explore three startups that presented their products to the Sharks and delve into the factors contributing to their successful deals. As is the norm, before that we shall look at a few pointers:
โข ๐๐ผ๐ป๐ฒ๐ ๐ง๐๐ถ๐ด๐
, the inaugural startup to pitch its product, is a mess-free, on-the-go, anytime-anywhere honey brand. India is the 6th largest producer of honey in the world, in a market whose size is estimated to be close to โน81,000 Cr. Honey Twigs has introduced 2 Natural & 5 induced variants in the market & all their products are Ethically Sourced & Lab Tested.
โข The second startup featured on Shark Tank was ๐๐ผ๐ฝ๐ฎ๐ฟ๐ผ
. Koparo is a producer of eco-friendly dishwashing & laundry liquid. They are entering the Indian Cleaning Industry whose market size is estimated at โน55,000 Cr. Their Annual revenue of FY23 was โน4.5 Cr. & their projected revenue for FY24 is estimated at โน12 Cr.
โข ๐ฎ๐๐ฎ๐น๐น๐ ๐๐น๐ผ๐๐ต๐ถ๐ป๐ด ๐ฃ๐ฟ๐ถ๐๐ฎ๐๐ฒ ๐๐ถ๐บ๐ถ๐๐ฒ๐ฑ, the third startup, aims to make a presence in the Menโs innerwear industry. The brandโs product utilizes Modal fabric which uses Anti-microbial technology, making it skin-friendly.
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