Written by: Diksha Kalra
Published: Mar 2, 2022
Updated: Jul 26, 2024
1 min read
Reliance Retail has acquired a major stake in fashion brand Abraham & Thakore (A&T).
“Abraham & Thakore’s interesting use of material and fresh take on traditional textile techniques have crafted a highly distinctive design signature for the brand. With Indian luxury customers undergoing a generational consumption shift, there is heightened appreciation of Abraham & Thakore’s timeless design, and we are excited to partner with the brand to bring its unique expression of Indian craftmanship to consumers globally,” said Isha Ambani, Director, Reliance Retail Ventures Limited.
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